Photo: Ring Calls Off the Search Party
· Reason
In a commercial aired during this year's Super Bowl, doorbell camera company Ring advertised its new "Search Party" function. The advertisement portrayed a family notifying Ring of a lost dog, prompting the company to search through its doorbell network's footage and use AI to find the animal.
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Ring's surveillance "may be applied to puppies today, but where else could it go?" warned the American Civil Liberties Union.
Following a privacy-conscious backlash to the commercial, Ring owner Amazon announced that it was canceling a planned partnership with Flock Safety, a police surveillance technology company.
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