Loblaw drops country-of-origin signage on produce price tags?
· Toronto Sun
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Customers who shop for their groceries at stores owned by Loblaw have noticed signs indicating product country of origin have been dropped.
Shoppers have taken to social media in recent days after noticing the tags missing from produce signage.
“Just noticed that Loblaws Lonsdale has been dropping Country of Origin from its on-shelf pricing signage for produce. Have other branches done the same?” shopper David Porter asked and then answered in a North Vancouver Facebook group post last week .
“Yes. New policy. It sucks.”
Decision made by head office?
Several commented that they spoke with employees and store managers about the missing labelling, and were told the decision was made by head office to simplify signage as produce is sourced from multiple countries throughout the year.
The Toronto Sun has reached out to Loblaw for comment on the produce labels.
More than a year after the “Buy Canadian” movement led grocery stores to introduce a little maple leaf and “Product of Canada” text alongside its prices to inform shoppers of home-grown produce in response to U.S. tariffs and the trade war launched by U.S. President Donald Trump in 2025, their efforts appear to have been scaled back.
“They should be telling us where the product is from,” one person commented on Reddit’s Loblaws Is Out Of Control community .
“I’ve worked retail and it’s absolutely possible to get those signs changed. It’s no different than changing signs during a sale. When the order comes in a new batch of signs comes out.”
Others have noticed printed signs with multiple countries of origin, but the products were American.
“I noticed on the weekend lots of produce signs had “product of Mexico or USA” or “product of Canada or USA” and when you look at the package it’s all American,” the shopper wrote on the On Guard For Thee subreddit .
Red maple leaf icons were added
CEO of Loblaw Per Bank filmed a video in April 2025 to explain the changes the company made to help identify Canadian products, including the addition of red maple leaf icons to produce and a “T” symbol to denote items imported from the U.S. that were tariffed.
“Canadians have been through a lot, and we’re doing everything we can to reduce the impacts and provide options. With open transparency, our customers can make more informed decisions on this fast-moving issue,” the company said on its Instagram account .
Despite their efforts, two Ontario grocery stores owned by Loblaw were fined $10,000 each by the Canadian Food Inspection Agency (CFIA) earlier this year for falsely portraying imported food as Canadian.
The CFIA said the labelling breaches occurred in October 2025, several months into the “Buy Canadian” movement.
It appears after many complaints from shoppers that certain products were mislabelled as Canadian, the company’s efforts have quietly been set aside in the produce aisle.
“Half of the signs were false or misleading anyway,” one person shared to Reddit . “I just look at the products themselves and if there isn’t a good label, I move on.”