Jordan Love rocks wild $200K diamond jacket before Packers-Falcons game

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Jordan Love made sure all eyes were on him before his team took the field on Thursday night. 

The Green Bay Packers quarterback arrived at Lambeau Field for Thursday night's home opener against the Atlanta Falcons rocking a $200,000 blue leather jacket covered in diamonds.

Love completed the look with black pants, a white dress shirt, a black tie, and dark shades.  

The head-turning jacket, which featured more than 500 natural and lab-grown diamonds, was created by Public School New York in a collaboration with KAY Jewelers. The custom-made tunnel fit was made from vegetable-tanned Italian lambskin leather and designed by Public School co-founders Dao-Yi Chow and Maxwell Osborne. 

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Jordan Love's $200K diamond jacket has a surprising backstory

Love's diamond-covered jacket is part of a unique fashion collab tied to KAY Jeweler's "Love All In" campaign, which launched earlier this month. 

The jacket made its official debut at New York Fashion Week on Sept. 10 before making its way onto Lambeau Field with Love two weeks later. 

The partnership makes a little more sense when considering Love's last name. 

The Packers QB is part of Kay's "Love All In" campaign, which the jewelry company has been rolling out through a series of activations. 

It also comes with a unique giveaway. 

KAY is offering fans a chance to win one of the diamonds featured on the jacket. Twenty winners will each receive a stone from the piece in a contest, which runs through Oct. 31. Winners are scheduled to be announced in November. 

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Once Love traded out the diamond coat for his NFL uniform, the night took an ugly turn. 

The Packers fell 35-14 to the Falcons. 

They're now 1-2 on the season. 

Love finished 28-of-53 for 312 yards with two touchdowns and one interception. 

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