OLG launches Maple Leafs scratch ticket
· Toronto Sun
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Add the Maple Leafs to your list of scratch tickets next time you’re at the lotto kiosk.
The Ontario Lottery and Gaming Corporation (OLG) has launched the Toronto Maple Leafs Scratch ticke t. The ticket, which goes for $10 per play, features more than $8 million in prizes, with a top prize of $250,000.
Smart marketing on OLG’s part, and they’re not making it a secret that they’re capitalizing on the Leafs’ ultra-strong brand recognition to sell lotto tickets.
“The Toronto Maple Leafs have a strong connection with fans, and we’re excited to bring that passion to our players through the Toronto Maple Leafs Scratch ticket,” OLG chief lottery officer Amanda Marshall said in a statement. “It’s a fun way to celebrate the hockey season and, because all of OLG’s profits are reinvested back into Ontario, it also helps support communities across the province.”
Maple Leaf Sports and Entertainment (MLSE) said it was great for the fans and communities that benefit from lottery money.
“The Toronto Maple Leafs Scratch ticket is a great addition to our ongoing partnership with OLG,” Jordan Vader, senior vice president of global partnerships at MLSE, said in a statement. “This exciting new ticket provides an opportunity to further invest in communities while offering fans across Ontario another fun and engaging way to celebrate their Leafs passion.”
Telecom giant owns Toronto sports
Rogers Communications now owns 100% of MLSE after sealing the deal for the final 25% of the company from Larry Tanenbaum’s Kilmer Sports on Oct. 1 in a $4.35-billion deal.
The deal effectively makes the company the kingpin of pro sports in Toronto. The Canadian telecom giant now owns the Leafs, the Toronto Blue Jays, the Toronto Raptors basketball team, soccer club Toronto FC, the Toronto Argonauts and the AHL’s Toronto Marlies. Rogers’ empire also includes Scotiabank Arena, Rogers Centre, more than 40 radio stations and more than 30 TV networks, including Sportsnet.